Monday, 17 July 2017

4 common Linkedin mistakes

Hi guys,

I decided to do something a little different today. Summer is officially in full swing and no one including myself wants to worry about school lunches, studying or anything of that sort. Instead I will be focusing the next month or so on things you can do over the summer to help you for starting college.

For those of you who may not be familiar with the site it is the worlds largest professional network. Helping to connect companies and professionals from all over the world. I myself hadn't heard of the site till my first year in college. Basically it is a way to connect with businesses and employers, and highlight yourself in a professional way. While your in college it can help connect you to businesses and let you research more about companies or can even help you when applying for jobs. I always link my Linkedin on my CV it shows you are professional and prepared as well as giving an employer a short list of your skills.

It can take a while to get used to, and starting a profile seems a lot more work than it actually is. Below are a list of the top four common mistakes people make at the start.

1. Adding irrelevant people

Quality is always better than quantity ! Grow your friends by adding people you work with, are in college with or if you know people in companies you would be interested in working for. Linkedin will then start sending you people you may know based on what information you have given on your profile, your friends and the companies you follow. It is also important that you follow potential employers on Linkedin especially if you link your profile on your CV because then employers will see you have previously shown an interest in the company.

2. Unprofessional photo

Your photo is the first thing people will see when they view your profile so it needs to be professional. If you link your profile to your CV its more than likely the first time an employer will be able to put a face to the name so make it count. Try stay away from group photos, dark lighting, and graduation pictures, stick to a clean white background and from the shoulders up.

3. Leaving blanks

I know it may seem like a huge time consuming task when your first start. There are so many boxes to fill in, find connections and follow groups but there is a reason to fill in each one. The more information you give the easier it is for Linkedin to match you with jobs, organizations and people you may know. It really does make your profile more appealing and professional as well.

Employers look at your Linkedin to get the most information about you in the quickest way possible. The headings on Linkedin are specifically chosen for this reason, your education, skills, and work experience. Make sure to also include the skills which make you applicable for the job somewhere on your profile. You can do this by adding a summary about yourself eg. a people person/ good communicator or in work experience/ education eg. trained in mass spectrometry.

                                                               4. Reviews

Having reviews from people help support what you've just said you can do above. They could be colleagues, lecturers or other professionals. You don't need a million reviews from your friends saying how nice of a person you are stick strictly to the skills and attributes.

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